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| Tagless Labels for Apparel and screen printed items |
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In 2003 Hanes introduced its first advertising campaign for tag-less garments. On February 13, 2003 Ad Week reported:
At first glance, "Jackie Goes Tagless" seems to waste the talents of Jackie Chan and Michael Jordan. MJ simply watches a frenetic JC scratching wildly. Sometimes, though, a simple marketing idea makes everything right. In this case, a tagless T-shirt. It's a concept so inventive, so brilliant, it belongs in the pantheon of ideas, nestled between the toothbrush and telephone.
In the past three years the movement toward tag-less garments has gathered momentum as manufactures that begin using tag-less labels before their competitors find that their market share increases. In many cases a tag-less label is no longer optional, it's required. If you are considering switching to tag-less garments click the link below to find answers to the commonly asked questions about tag-less labeling.
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